There is always a need to remain relevant to all generations, the major players in the alcoholic beverage market have not only re-invented and re-strategized with various marketing tools to remain relevant to every generation of consumers, some of them have out rightly gotten the bragging right as the popular brands. Here is a list of the most popular alcoholic brands in Lagos, Nigeria. Why are these brands so popular? you will find out in a bit.
The alcoholic beverage market cuts across different categories such as lager, beer, vodka, whiskey, rum, cognac and wine. Some brands are popular because of affordability and others have just stood the test of time across several generations, so change in price hasn’t affected customer loyalty
You can get these and more top brands of alcoholic drinks on bottles and glasses Nigeria. If you are always on the look out for the best in quality service and delivery then do not hesitate to order now. Please bear in my mind that this list won’t capture all but we have taken time to ensure that the most popular brands appear in this!
Heineken
Heineken has been around for a while and continued to reign and is known as the chairman and champion of the game which no doubt, has revered it as a legacy brand. Its re-invention and marketing strategies are new every moment in the minds of its consumers, which has helped it in staying ahead of the curve. Very effective with Champions league TV ads and radio jingles which helps a lot with engagement and the top-mind of consumers while creating an effective brand acceptance, awareness and visibility.
Gulder
Gulder is the lager beer with an aura of masculine personality and presence, “The Ultimate in Beer”. The beer brand with a heroic and courageous embodiment has created a strong bond with consumers through its reality show, Gulder Ultimate Search, which was introduced to connect with consumers in a much more appealing format.
Hennessy
Hennessy has recorded a milestone transition in its journey of commitment to deliver exceptional cognac to Nigeria, and a craftsmanship that transcends borders and unites cultures. Its success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation while creating a magical consumer experience within the spirits category.
Star
‘Shine-shine Bobo, as it was popularly known by its teeming consumers, has been around for very very long and with the introduction of Star Lite and Star Raddler captured an even wider target market. This is a remarkable feat to sustain and retain its legacy identity. Star as a brand is very popular and also affordable to the average man on the street.
